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What does Awina stand for?

Awina (Maori for "the one who helps" was founded by Gogo Schumacher and Thomas Russenberger to support families.​


Image by Jordan Whitt
The App
Mutter mit Tochter by Helena Lopes

What is Awina's vision?

Since 2021, Awina has been offering daycare place financing for parents who want to spread high daycare costs over a longer period of time. This makes it more worthwhile for both parents to work, and mothers in particular work higher hours and make better provisions.

Why the
Family Navigator?

With the Awina Family-Navigator, Awina addresses a larger group of customers and supports families with challenges beyond childcare: legal issues, retirement planning, finances, insurance and much more.

We analyze families' situations with a few clicks and then prepare suggestions on how a family can improve their situation with little effort and cost.

Vater mit Tochter by Katie Emslie

The vision  in own words

Gogo Schumacher, serial entrepreneur and co-founder of Awina, introduces you to Awina's vision in this video

Find out why Gogo social entrepreneurship meant so much.

The team behind Avina

With this Rockstar team, Awina realizes her vision of helping families. We bring together a wide variety of experiences from the corporate and startup environment. Now we are pooling our experiences for the benefit of families.

Gogo Schumacher_edited.jpg

Co-Founder & Board Member

It's about people who love you for who you are and help you become who you want to be.

Christiane Demgenski


Even as well-organized people, becoming a parent has thrown our everyday life upside down. Suddenly, decisions had to be made that we were not at all prepared for. The Family Navigator is designed to help families like us in this situation.

Thomas Russenberger

Co-Founder & Board Member

I was lucky that I organized my personal “rush hour of life” very early on. I received important information from my private environment. Unfortunately, not everyone can do that - it shouldn't be.

Lukas Moser


For Awina I was allowed to test all   offers personally - I would have been very happy to have this knowledge shortly after the birth of my daughter, it would have saved me a lot of nerves and money.

Désirée Mettraux

CEO & Board Member

As a family man and working mother, I know the needs of families in the "rush hour of life". Personally, this topic is a matter close to my heart and I am convinced that we are creating a very necessary offer!

Daniela Friedrich


Many things are not easy for families. It should be finance and security. And we're taking care of that now.

Partners we can
count on

Awina is not driving this vision alone. We are supported in our mission by renowned partners. We would like to express our sincere thanks for this.

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