Unique, independent and neutral

We help families and children.

The company

Founded in 2019, Awina is a Swiss digital financial services company that actively supports families in financing daycare and ensures reliable monthly payments for daycares.

The Awina model is unique, independent, neutral, and strives for profound change in the current system.

The vision

Awina helps and provides a family-friendly restructuring of childcare costs as well as timely liquidity to nurseries.

Specifically, Awina enables families to finance up to half of the monthly daycare costs with an earmarked loan, and this at unusually low or attractive interest rates of 3%. The family pays the other half of the daycare costs. During the daycare period, the loan is increased monthly, and after the daycare is over, the family pays it back in equal installments.

The costs for the daycare place are thus spread over several years and the monthly financial burden on the family budget is significantly reduced.

What does “Awina” mean?

The word “āwhina” means “support, help” in the Polynesian Maori language. Awina offers families support and help in everyday life.

Our Team

Gogo Schumacher

Gogo Schumacher

Co-founder, Chairman of the Board

The trained business economist has been successfully working with start-ups for 20 years. After an initial classic corporate career with positions in finance and CEO abroad, he founded the first private network in childcare, KIMI Krippen AG, and led it to success as the main shareholder. Other engagements can be found in the IT, catering and medical industries. He complemented his knowledge with an undergraduate degree in psychology at the UZH and an English Royal Yachtmaster Ocean.

Thomas Russenberger

Thomas Russenberger

Co-founder, CEO

Businessman, entrepreneur with many years of experience in retail and private banking, including as Chief of Staff, Product Manager/Developer, COO of a business unit and CEO of a subsidiary. Management of various customer acquisitions, including Zurich Insurance, Swiss Life and Pictet & Cie. Partner of an internationally active asset manager. Thomas is married and father of two daughters. Thomas is a kitesurfer and snowboarder. He enjoys traveling to France and Asia with his wife and daughters.

Aileen Zumstein

Aileen Zumstein

Founding Partner & Advisor

Journalist, multi-entrepreneur, consultant & expert for strategic communication, she invests in start-ups – according to the motto to make the world more sustainable, more diverse, better – simply “more beautiful”. She also supports young people on their career path with her network, know-how and as a mentor.
Aileen was born in Japan, grew up in Basel and loves winter – on skis.

Christiane Demgenski

Christiane Demgenski

Chief Product Officer

After her M.A. in International Relations from Sciences Po Paris and first experiences in the NGO world, Christiane joined a major Swiss bank where she spent five years developing digital banking products in various roles.
Christiane is passionate about equality, is a volunteer firefighter, and is currently learning her seventh language.

Jill Altenburger

Jill Altenburger

Chief Marketing Officer

As an entrepreneur and marketing specialist with over 15 years of experience in digital marketing, HR and employer branding, Jill brings experience from both large corporations and start-ups. During her first maternity leave, she founded her own company (a job portal for women), which she sold after 8 years.
Jill lives in Zurich, is a mother of three, a passionate swimmer and a listener of crime podcasts.

Lukas Moser

Lukas Moser

Chief Operating Officer

After completing his business studies in St. Gallen and a short detour into the venture capital scene in Berlin, Lukas joined Advanon, a FinTech in Zurich. He accompanied the development of the company over several years in different positions, then successfully sold it to CreditGate24 as COO and integrated it into the new company.
Lukas is a married father of a daughter and loves endurance sports (especially jogging and cycling).

Our Board

In addition to Thomas and Gogo, Claudia Coninx-Kaczynski and Marc O. Stöckli are also members of Awina’s Board of Directors.

Claudia is a member of the Board of Directors of Forbo Holding AG and Swisscontent AG. For three years she was a member of the Board of Directors of TX Group AG and subsequently took over the chairmanship of the pool of family shareholders.

Marc is a co-founder and former CEO of Totemo. Marc is an active investor, board member and coach for entrepreneurial companies and teams in technology and financial services. Previously, he worked in corporate finance and strategy consulting at BCG. Marc is also a member of the global board of the Entrepreneurs’ Organization.

Our Partners & Supporters